Ice Cream Eating Contest for "Evertaster" Book Launch

Modestan Adam Sidwell held a book launch and ice cream eating contest at the Ice Cream Company in Modesto, Calif., on Friday, June 22, 2012, for the launch of his new book, Evertaster. Adam and his brother, Jerom, contacted Ice Cream Company owner, Bonnie Acree, to ask if she would be interested in hosting their book launch.The brothers wanted the first book signing to be in a family-friendly atmosphere. Acree and the Sidwells advertised the event through Social Media and drew a large crowd. Jerom stated he grew up going to the ice cream shop and ate many "lalapaloozas" with his friends there.

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By: Tracy Barbutes

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